Your purpose should be winning you customers, keeping your team and making you money. If it's just a line on your website, this is the show that fixes that.

Brand designer Becks Neale and marketing consultant Erica Mackay sit down with small business founders who are making purpose do real commercial work, and who are honest about the parts they haven't figured out. Each episode unpacks one real business: where purpose is pulling its weight, where it's stuck, and what to do next.

For founders and owners who refuse to choose profit over doing the right thing. Practical, honest, occasionally uncomfortable. New episodes every Tuesday.

Find out where your purpose is stuck: take the free Purpose Pinwheel Diagnostic at thepurposepinwheelpodcast.com.