The Purpose Pinwheel Podcast
Your purpose should be winning you customers, keeping your team and making you money. If it's just a line on your website, this is the show that fixes that.
Brand designer Becks Neale and marketing consultant Erica Mackay sit down with small business founders who are making purpose do real commercial work, and who are honest about the parts they haven't figured out. Each episode unpacks one real business: where purpose is pulling its weight, where it's stuck, and what to do next.
For founders and owners who refuse to choose profit over doing the right thing. Practical, honest, occasionally uncomfortable. New episodes every Tuesday.
Find out where your purpose is stuck: take the free Purpose Pinwheel Diagnostic at thepurposepinwheelpodcast.com.
The Purpose Pinwheel Podcast
Latest Episodes
Martin Knowles: Why Sales Doesn't Have to Feel Pushy
Martin Knowles never planned a career in sales. Now he and his wife run Sales Untangled, a small, certified B Corp that helps small and medium-sized teams get comfortable with selling.Martin joins Becks and Erica to talk about recertifyi...
Jacky Youldon: Why Running Side by Side Makes Hard Conversations Easier
⚠️ A note before you listen: this episode includes an open conversation about suicide, including our guest's own experience as a survivor. If any of this feels close to home, please look after yourself while listening.Samaritans:...
Sustainability for Small Businesses, One Practical Step at a Time, with Umesh Kathirvel
A lot of small businesses want to do something about sustainability. They just don't know where to start, or they can't afford a consultant. Umesh Kathirvel is building a way in.Umesh is head of product and delivery at Teckollab, where h...
Becks & Erica: Why Purpose Is Complicated (And Personal)
This week, Becks and Erica turn the mic on themselves: what does it actually take to find your purpose, and keep it once your business has grown past the person who started it? They trade stories about Bata shoes, a "poverty of perc...
Rick Mower: When Your Toughest Chapter Becomes Your Business
⚠️ A note before you listen: this episode includes an open conversation about drug and alcohol addiction, recovery, and the loss of a loved one to relapse. If any of this feels close to home, please look after yourself while listening. ...
